One of the things that could help you get revenue in your particular website is by doing the website monetization. Website monetization is the process of converting existing traffic being sent to a particular website into revenue. Usually, businesses today use WordPress for their blogs. Now the question is how we will be able to monetize a WordPress blog? The answer is, through displaying ads. Displaying ads is now one of the popular ways to monetize a WordPress blog. These kinds of ads usually include banner ads provided by affiliate networks or display advertising platforms such as Google Adsense.
If you have one or two ads in your site, you may be able to easily insert the ad with just a text widget. However, if you do have more or multiple ads, it can be difficult to manage without a dedicated ad management plugin.
Here in this article shared by Brandon Yanofsky are three WordPress Plugins you can use to manage your advertisements on your site. Each of these Plugins varies in their level of complexity. Although, the more complex it is, the more control and options you have on your advertisements. Worry not for purchasing these Plugins, for they are free.
Here are the 3 Best Free Ad management Plugins for WordPress:
1. WordPress Ad Widget
I believe that that the WordPress Ad Widget is the simplest ad management plugin that you could use. In this tool, there are not many options and no ad management dashboard. This tool is ideal if you don’t need anything special. It makes displaying your ad s on your site quick and simple.
2. Simple Ads Manager
Simple Ads Manager is a free WordPress plugin for bloggers to server and manages ads on their website. Even though it is named simple, the plugin is very powerful and full of options. The Simple Ads Manager gives you more options and functionality than you’ll find in WordPress Ad Widget. Instead of simply uploading ads to a widget, you now have an interface to upload ads with them.
Ad Place is the main element in Simple Ads Manage. Each Ad Place is a group of ads that you can upload and place on your site, either through a widget, a shortcode, or by adding PHP code to your theme. You can also assign each ad a weight. Ads with a higher weight will be shown more often.
Simple Ads Manager lets you create Ad Zones. Each Ad Zone lets you specify what Ad Place will be shown on what type of page or post. For instance, you can specify a certain Ad Place for category pages, and a different one for 404 pages. You can create an Ad Block, which is a grid of ads and specify how many rows and how many columns each Ad Block will have. You can also track all of your advertisements’ hits, clicks, and earnings to see which your best performing ads are.
Simple Ads Manager comes with a unique feature called flexible logic which rotates ads based on weight. It can be used to your own ads, third party ads or use Google DFP. It also adds a button in the post editor so that you can insert ads inside posts and pages.
Adrotate is a powerful WordPress plugin to manage and serve ads on your website. It has a similar functionality to the Simple Ads Manager plugin.
It comes in two versions. The basic version is available for free to download from WordPress plugin repository. The basic version is good enough to run and serve ads. However, the pro version has more advanced features.
AdRotate lets you schedule ads. If you know certain ads perform better at a certain time, then you can schedule those ads to only appear at that particular time. You can then show a different ad during the off hours. One of the nicest features of it is that you can specify how ads rotate. You can either show one ad at a time, and a new ad will appear on refresh of the page. You can also have the ads rotate at a predefined time, such as every few seconds.
Other feature of it is that it allows you to create ad groups and blocks to better manage your inventory. It also enables advertisers to submit their ad creative for you to approve. It also has a reporting page where you can see the performance of each ad.