What can be the difference between a brand that is bland or memorable?
We all have been in this kind of situation before where we have see an advertisement on TV or social media post from a brand that captivates our attention right from the start. Whatever your choice, whether it is witty, entertaining or just plain clever, it will always leaves a lasting impression to you and to your customers.
If you are running social media campaign for a business or you just want to expand your personal presence, we have tips that are good for you. Here are the tips that can help increase your engagement with social media:
1. Compelling and Quality Graphics to Use
When you want to standout from the rest, you need to have quality graphics because having a compelling graphic will make sure your social post will stand out amongst the competition. Aside from that, you can also reach larger audience from now on. If you are making blog posts, you need to promote this content through a graphic and you will drive more traffic to your website. The more compelling the advertisement, the more people will notice the message while driving. With social, more people will notice your graphic in the newsfeed.
2. Social media personality
Obtaining engagement on all of those social media posts can be even tougher. When you are creating social media posts for your company on a daily basis, it can be really tough task on your side. Think outside of the box for a campaign that can create engagement while making your messaging more compelling to your audience.
3. Brand Advocates
One of the latest trends in social marketing is letting your customers convey the message for you. There is a great sense of authenticity associated with finding brand advocates. Think of a compelling way that people will want to speak about you or your brand. This will result in authentic content and amazing exposure.
4. Engage to Reward your Fans
When you have so many followers already, don’t you think they deserve something in return from you rather than great content? Your social followers are constantly seeing your messages and engaging in your posts. Social media prizes can work in the same way. Do this often times which could help improve your interaction and making your social fans happy while engaging to your contents.
5. Engage your Website with Mobile Friendly Options
When it comes to mobile marketing, the messaging has to be more concise. With users short attention span in the digital age, they are less likely to read a social post that is several paragraphs long compared to just a sentence. This philosophy should be carried out through all of your social channels. There are so many users all over the world nowadays that usually active by using their mobile phones instead in desktop. This will be the case on mobile or on desktop as well. Eventually, this will also lead to users becoming brand advocates for your social channels.
Do you have other ideas regarding improving your social media interaction? Share it with us in the comment section below!