These days, guest blogging and posting are everywhere like it is an epidemic in the marketing industry. With my years of blogging experience, it becomes a trend when someone wants to be a guest blogger in your site which has a good and a bad influence too. In addition, when it comes to regular posting on the blog, it is also an investment of time when doing guest posting. So, why do marketers bother to guest post this time?

In my years of blogging experience, I truly believe it is the single most important strategy for growing your blog readership and platform which is somewhat overwhelming and exciting as the owner and a reader as well. Here is my explanation about guest blogging or posting:

What is guest posting?

Let us define this for clear idea. For marketers everywhere, guest posting means writing and publishing an article on someone else’s website or blog page. I do it too when I have a lot of time writing new articles. I do it on other blogs with audiences that I want to speak to. In my own experience using it, I really believe that it is a great way to connect with new readers and get your name out to be introduced especially to the new marketers today.

With that said, there are three reasons why guest posting is such a key marketing strategy for every blogger all over the world to build their name and online influence. These are:

1. It builds relationships

Bloggers need good content. By being a good guest blogger and adding value to someone else’s blog, you’re going to build relationships with other bloggers. By making friends with other bloggers through guest posting, you’re going to grow your influence in the realm of social media, which will ultimately lead to more blog subscribers.

2. It is great for search engines

When it comes to guest posting, you should remember that the host blogger must include a link to your blog in the post somewhere (usually at the beginning or end). These backlinks will raise the value of your blog to search engines, making your content easier to find via Google, Yahoo, Bing, and others.

3. It introduces you to new people every time

If you’re adding value to the discussion, you’re going to see that convert over time to more readers, fans, and followers. That’s how powerful guest blogging is all about. It allows you to connect with new people, who can ultimately benefit you, if you do it right.

Guest Blogging and Posting Matters

When it comes to SEO process, guest posting on the other sites is as valuable as creating new content on your site as long as you put and get the backlinks in it. If you aren’t satisfied with your blog traffic but aren’t posting on other people’s blogs, you don’t have much to complain about. Start guest posting today, and see your influence grow.

Overall thought: It is really okay for you to start guest posting and blogging today. You don’t have to worry about if it is your first time to do so because there are so many online materials and tools that you can use that will guide you in your whole guest posting process. Just start doing guest blogging and you’ll see the difference!

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